Manchester, UK, June 30th, 2023 – Manchester City and OKX, a leading crypto exchange and Web3 technology company, have announced the expansion of their partnership. As part of this new multi-year agreement, OKX is now the Club’s Official Sleeve Partner.
OKX Branding On Playing Kits And Assets
The OKX brand will now feature prominently on the left sleeve of both the men’s and women’s first team playing kits. In addition to this, it will maintain its position on the left sleeve of the first team training kits. The expansion of the partnership also includes a broader digital and physical presence across club assets.
History Of The Partnership
The fruitful alliance between Manchester City and OKX began in March 2022. It then expanded in July 2022 for OKX to become the Club’s Official Training Kit Partner for the 2022/23 season. Since then, this partnership has introduced millions of football fans worldwide to innovative Web3 experiences via OKX Collective. Here fans get an exclusive chance to interact with Manchester City players and OKX Ambassadors like Jack Grealish and Alex Greenwood.
Virtual Reveal Of The Sleeve Partnership
The official reveal of this new sleeve partnership was done virtually with a hero video featuring player avatars. Manchester City legend Gaël Clichy was present at the event alongside a media Q&A session moderated by Manchester City presenter Natalie Pike.
Ferran Soriano, Chief Executive Officer at City Football Group, expressed his pride over this expanded partnership: “We are very proud to have OKX represented on the sleeve of the Manchester City shirt. Both OKX and Manchester City are leading companies driven by a passion for innovation. We have already seen great Web3 experiences designed by OKX for Manchester City’s global fan base and there will be many more to come.”
This partnership brings us closer to City fans across the globe, offering unique, exciting, and innovative engagements through Web3 technology.
About Manchester City Football Club
Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. Now part of 13 clubs comprising the City Football Group. Today’s stadium sits on the wider Etihad Campus which also encompasses:
- The City Football Academy, a state-of-the-art performance training
- Youth development facility located in East Manchester.
Featuring a 7,000-capacity Academy Stadium, it’s not only where Manchester City Women’s Football Club trains daily but is also home to their competitive games as well as those of the Elite Development Squad.